Rebranding Photography- A New Vision. A Season Captured.
With the rebranding of Pure Cashmere NYC, a new visual language was necessary.
One that speaks to the essence of cashmere—timeless, effortless, and deeply tactile.
Leading the full creative execution, from concept to final retouching, the photography direction was built around texture, movement, and presence.
The seasonal shoot encompassed both editorial model imagery and product-driven compositions, ensuring the brand’s renewed identity was captured in every frame.